Modular. Radiolucent. Versatile. 45 years atop the specialty patient positioning market has shown how innovating these three key pillars can impact a surgeon’s ability to do more in their operating rooms (ORs). From developing offerings as simple as arm boards to solutions as complex as cervical head positioning systems, Mizuho OSI is no stranger to innovation. The Trios® Surgical Table System is a testament to that commitment, building upon the insights and expertise of our past, and pushing the capabilities of patient positioning to support surgeons across a range of specialties.

Welcome to the Innovation Spotlight, a forum dedicated to showcasing our commitment to improving surgical outcomes through transformative innovation. At Mizuho OSI, innovation is not just a goal—it’s integral to everything we do. The creation of the Trios Table System is a perfect demonstration of that innovative drive.

Aquari™ is a fluid immersion simulation system making waves in the world of pressure injury abatement (PIA). A more recent addition to the field of pressure injury prevention (PIP) tools, Aquari’s immersion simulation technology has already made a significant impact for early adopters and advocates.

In the words of Susan M. Scott MSN, RN, WOC Nurse, founder of the Scott Triggers Pressure Injury Assessment Program:

“We have this bell curve. You're going to get some early adopters, the champions, on one side. And on the other end, you're always going to have the laggards, resistant to change until they retire.”

With pressure injuries being the only hospital-acquired condition (HAC) with a positive growth rate since 2014, changes backed by data need to happen with a sense of urgency.1 That’s why we have to look to the champions of change, the early adopters of solutions looking to innovate and improve outcomes for patients across the globe.

Welcome to the Innovation Spotlight, a forum dedicated to showcasing our commitment to improving surgical outcomes through transformative innovation. At Mizuho OSI, innovation is integral to everything we do. Deploying Aquari to reduce a global patient issue is just one of the many testaments to that commitment.

In spine surgery, precision and efficiency are not merely aspirations—they are essential. That’s why Mizuho OSI introduced the Levó® Head Positioning System, which revolutionizes the way head positioning is done for spine surgeries.

With over 45 years of expertise in the medical device industry, Mizuho OSI is no stranger to innovation. The Levó exemplifies this commitment, incorporating cutting-edge electro-mechanical design to meet the evolving needs of surgeons, patients, and operating room teams.

Welcome to the Innovation Spotlight, a forum dedicated to showcasing our commitment to improving surgical outcomes through transformative innovation. At Mizuho OSI, innovation is not just a goal—it’s integral to everything we do. The Levó Head Positioning System perfectly embodies our mission and innovative spirit, standing as a testament to our commitment to advancing surgical care.

Listing titles are a make-or-break factor for many products on Amazon. They play a major role in your organic relevance, your product’s click-through rate, and even a customer’s checkout decision. It can be a huge advantage or disadvantage depending on how efficient you are with curating your listing titles. No matter how much SEO work you’ve put up front and in the backend of your listing, a poorly composed title will put you in search ranking purgatory.

You’ve done the research, you’re aware of the type of numbers your Amazon business should be putting up, and yet, you still find your products not achieving the desired results. As deflating and confusing as this scenario can be, it isn’t an uncommon one. Even products of the highest quality can sometimes come up short on Amazon. But if a product is ready to perform, then why don’t the sales reflect that?

Selling on Amazon is all about advantages. As an established brand, expanding your reach on Amazon is a vital step in your digital growth. One of the drawbacks of selling on a platform like Amazon is losing some of the personalized styles your consumers typically connect with. Even the statistics paint the picture that Amazon is a product-selling platform, not a branding platform.

So why consider branding when evaluating your Amazon growth strategies? Well, the hidden truth is that sellers who incorporate branding the most are the ones that tend to see higher profit values from their catalog.

Personalization plays a major role in your marketing funnel. But some marketers fail to apply a personalized approach to their branding. People want to find offers that benefit their lives, solve their problems, and align with their intrinsic interests, but ineffective branding can cause a crack in customer trust, interest, and dissuade a potential purchase decision. Removing your brand from the funnel can be a fatal mistake in your personalization effort, leading to consumer distrust, higher cost per acquisition, and lower conversion rates.

Google’s latest announcement made waves in the world of advertising. As the world’s leading ad platform, Google has a reputation for its constant efforts in innovation. The search behemoth’s latest announcement is another stride in that direction.

To kick off this fall, Google announced they will be dropping the use of expanded text ads in favor of responsive search ads (RSA). Here’s what you need to know.

One thing is clear about the success of any marketing endeavor—authenticity always shines through. But finding authentic ways to connect with an audience as diverse as the approximately two billion audience base of e-commerce shoppers isn’t possible without innovation and diverse voices.